2024
Atlantic Grappling Team brand refresh
Client
Atlantic Grappling Team
Industry
Health & Fitness
Overview
Atlantic needed a rebrand that aligned with its evolving mission to go beyond training athletes and inspire role models and innovators. The challenge was to create an identity that reflected loyalty, resilience, and strength while appealing to new audiences, sponsors, and partners. The goal was clear: position Atlantic as a modern leader in grappling and combat sports with a bold and unified brand.
Result
At the heart of the rebrand is an iconic wolf badge symbolising loyalty, resilience, and strength. A bold signature green, enhanced by black, white, and greyscale tones, creates a cohesive and impactful identity across platforms. The typography strikes a balance between tradition and modern clarity, combining a collegiate font with a clean sans-serif. This refreshed brand captures Atlantic’s spirit, ensuring it stands out as a modern leader in grappling and combat sports.
