2024

Equal Seasons brand identity creation

Client
Equal Seasons
Industry
Ecommerce
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Overview

Equal Seasons set out to create a supplement brand that seamlessly integrates peak performance and wellness. The goal was to develop an identity that appeals to performance-driven individuals who demand natural, high-quality products. In a competitive space, the challenge was to stand out with a visual identity that communicates trust and balance.

Result
The logo, featuring an equals sign in the ‘Q,’ embodies the brand’s dual focus on health and performance. Typography is refined yet clear, and a sophisticated colour palette of greys and subtle gradients creates a cohesive, impactful presence. The final identity is elegant and functional, establishing Equal Seasons as a trusted name for high-performance wellness solutions.