2025
Feel Good Method brand identity creation
Client
Feel Good Method
Industry
Health & Wellness
Overview
Feel Good Method needed a rebrand to reflect its mission of fostering inclusivity, personal growth, and meaningful connections within an online fitness community. The challenge was to create an approachable yet bold identity that embodies evidence-based wellness, optimism, and trust while appealing to a diverse audience. The goal was clear: position Feel Good Method as a leader in accessible fitness and wellness with a vibrant and unified brand.
Result
At the heart of the rebrand is a bold logomark combining strong typography with a personable smiley, reflecting Feel Good Method’s optimism and energy. A dark green anchor colour, accented by vibrant tones, creates a balanced and recognisable identity. Imagery celebrates the community, conveying trust, inspiration, and inclusivity. The result is a cohesive brand that connects with its audience and positions Feel Good Method as a leader in wellness and fitness.
