The rebrand features a robust typographic logo, anchored by an upward-pointing arrow symbolising growth and forward momentum for athletes and clinicians alike. A dark blue palette, complemented by bold and deep accents, creates a cohesive identity that conveys trust, professionalism, and progress. Imagery celebrates combat athletes and health professionals, showcasing the culture of combat sports while reinforcing trust and inspiration. The result is a unified brand that reflects Fight Project’s current identity while driving its future growth.