2024
Shed Leather brand refresh
Client
Shed Leather
Industry
Ecommerce
Overview
Shed Leather needed a rebrand to reflect its mission of creating quality, unique leather goods that embody individuality and enduring style. The challenge was to replace an outdated logo and identity that lacked versatility and failed to align with the brand’s aspirations. The goal: position Shed Leather as a leader in the leather goods industry, delivering standout products with rustic charm and timeless appeal.
Result
At the heart of the rebrand is a refined logo that retains the most recognisable and timeless elements of the original. This design balances versatility and style, seamlessly adapting across platforms. Defined typography enhances the brand’s voice, combining timeless character with modern clarity. A deeper, earthy colour palette complements Shed Leather’s rustic aesthetic while ensuring consistent application across all touch points. The refreshed identity celebrates premium craftsmanship and individuality, highlighting lightweight, soft leather products ideal for everyday use. Shed Leather’s new brand positions it as a leader in the leather goods industry, blending timeless style with functional design.
